SM Supermalls Empowers MSMEs at the DTI National Food Fair

Mandaluyong City, Philippines — More than a showcase of Filipino flavors, the 2026 DTI National Food Fair proved to be a powerful engine for entrepreneurship, innovation, and nation-building, as thousands of Micro, Small, and Medium Enterprises (MSMEs) connected with wider markets at Megatrade Halls, SM Megamall from April 8–12.

DTI Secretary Cristina Roque led the official ribbon-cutting ceremony together with DTI Assistant Secretary Nylah Bautista and DOA Secretary Francisco Laurel Jr., marking the start of the five-day fair—signaling a unified commitment to empower Filipino enterprises.

Backed by the strong partnership between the Department of Trade and Industry (DTI) and SM Supermalls, the five-day event transformed retail space into a high-impact platform where local businesses don’t just sell—they scale.

A dynamic hub of Filipino entrepreneurship, innovation, and community comes to life at the National Food Fair—hosted by the Department of Trade and Industry and supported by SM for MSMEs, an advocacy program of SM Supermalls—held annually at the Megatrade Halls of SM Megamall.

A Platform Built for Growth

Beyond exposure, the National Food Fair serves as a launchpad for scaling businesses—combining DTI’s development programs with SM Supermalls’ nationwide retail reach. 

“From a small coffee shop, we’ve grown into a manufacturing business, and platforms like the DTI National Food Fair at SM Megamall have helped accelerate that journey,” said King Del Rosario of Coffee and Mead Corporation. 

“The support, accessibility, and stronger sales show how SM provides MSMEs like us the right environment to grow.”

Connecting Regions to the Nation

For regional entrepreneurs, access to national markets is often the biggest barrier—one that the National Food Fair helps break. 

“Through DTI trade fairs at SM Supermalls, we were able to bring our products from Bicol to a national market,” shared Larry Lee Ong of Orange Country Enterprises. 

“It opened doors to major buyers and long-term partnerships, helping us scale and grow—proving how SM can transform regional businesses into national brands.” 

By bridging regional producers to urban consumers, SM enables MSMEs to move from local relevance to national competitiveness.

Alvin Samson of Easter Joy Rabbit Ventures. 

From Demand to Expansion

At the heart of the fair is a simple but powerful outcome: real demand. 

“Demand for our product is already higher than supply, and having a booth at the DTI National Food Fair in SM Megamall gives us the right mix of customers and exposure to sustain that growth,” said Alvin Samson of Easter Joy Rabbit Ventures. 

“Every time we’re in SM, we sell out—proving the strength of the platform in helping us grow faster and reach new markets.” This demonstrates how strategic marketplaces drive not just awareness—but measurable business outcomes.  

Culture, Community, and Inclusive Growth

Beyond commerce, the fair highlights the role of MSMEs in preserving identity and creating livelihoods. 

“We’re not just selling products—we’re sharing our culture,” said Sherly Biase of Basilio’s Kini-ing Food Processing. 

“Through the DTI National Food Fair, we introduce Cordilleran cuisine, correct misconceptions, and create livelihood for our farmers. With SM, it’s not just foot traffic—it’s the right market that helps us scale and connect to bigger opportunities.” 

Here, MSMEs become more than businesses—they become drivers of cultural preservation and community development.

A Shared Commitment to Nation-Building

The success of the 2026 DTI National Food Fair underscores the strength of a model built on collaboration:

o DTI providing capability-building and enterprise support

o SM Supermalls offering scale, access, and market integration

o MSMEs driving innovation, resilience, and growth

A moment of unity and purpose as leaders from the Department of Trade and Industry (DTI), SM Supermalls, and partner organizations and stakeholders come together to champion Filipino MSMEs at the 2026 National Food Fair at the Megatrade Halls of SM Megamall.

 “This partnership allows us to bring MSMEs closer to the market—hindi lang sa Maynila kundi sa buong bansa,” said DTI Secretary Cristina Roque. 

With over 17,000 MSMEs nationwide, SM Supermalls continues to redefine its role—not just as a retail destination, but as a platform for inclusive growth and economic empowerment.

The Manila Philharmonic Orchestra and Indak Guiguinto Folkloric Dance Troupe open the 2026 DTI National Food Fair with a celebration of Filipino culture and heritage. 

Hosted by Karen Davila, the event walkthrough highlights the diversity and potential of Filipino food enterprises.

The 2026 DTI National Food Fair 2026 proves that when public and private sectors work together, MSMEs don’t just participate in the economy, they help build it. 

At SM Supermalls, your most loved mall, every booth is more than a business; it is a story of growth, a source of livelihood, and a step toward a stronger, more inclusive Filipino economy. 

Be part of the movement that champions Filipino entrepreneurship. Visit the fair at SM Megamall until April 12 and experience how MSMEs are shaping the future of the local economy.

YOUR NEXT CRAVING WINS! Discover Award-Worthy Meals in the Metro at SM Supermalls

Drum rolls, please–because your every craving just won!

The votes are in, the winners are clear, and honestly, it’s all hands down, no competition. These are the dishes that carried, stole the show, and left no crumbs, giving bites worth every bit of applause.

So whatever it is you’re up for, know that there’s a grand-winning craving just waiting for you in the Metro at SM Supermalls, where more spots are coming in with more exciting experiences, and award-worthy eats that's All For You.

Most Iconic Meal Award

And the main plates that stole the show go to the ones that came in strong, who delivered unforgettable flavors with an impact you can never forget. No words left to say, other than these eats definitely understood the assignment. 

● Azela by Balay Dako

The best Pinoy heritage award goes to the soon-to-open Azalea by Balay Dako at the The Block, Level 2 of SM North EDSA, with its beloved traditional staples like Kare-Kare and Kansi! 

● Jiang Nan Hotpot

Offering unlimited premium meats and seafood with next-level dipping sauces, the all-out eats award goes to the soon-to-open Jiang Nan Hotpot at the Upper Ground Level of SM Southmall.

Top-Tier Sips Award

This award goes to the sips that always hit every single time! Taking the stage is Candid Coffee at the City Center, Upper Ground Level of SM North EDSA–soon to serve a lineup of crafted drinks like its creamy Toasted Horchata that balances bold flavors with an easy, everyday kind of comfort.

Let your cravings win and grab a bite from these worth the hype picks. Each one a standout and worth coming back for, bringing together flavors that truly deserve the spotlight only here at your most-loved mall, SM Supermalls–All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

POV: Romanticizing Life with Firsts in Zamboanga at SM Supermalls

Career, hobbies, social life, relationships—with so many things vying for our attention, sometimes it’s easy to lose sight of what truly matters: living in the moment and finding joy in the mundane.

Now, picture this: a Saturday afternoon stroll, slow weekends, a cup of tea in hand. Honestly, when’s the last time you allowed yourself to pause for a while and breathe in times like these? To idealize each and every waking moment, making them seem grander than they are—have you ever wondered what it’s like to fall in love with life again?

Well, wander no more, because here at your most-loved SM Supermalls, we’ll show you what it’s like to live with intention and make your happiness the central plot of your own story. From fresh new eats to new finds and experiences to discover, SM City Zamboanga is here to help you imagine what it’s like to experience the best from your point of view.

Moments Become Worth Savoring

All of a sudden, the food tastes better. You get to enjoy each meal as if you’re savoring it for the first time—each soft bite, each aromatic note—details you previously didn’t notice now bring a smile to your face with every spoonful.

● JCO Reserve

Located at the Upper Ground Level of SM City Zamboanga, a sweeter kind of pause in your day awaits. Here at the first-in-Mindanao JCO Reserve, coffee and treats feel elevated into little rituals—smooth sips and soft bites that make everything feel just a bit more special than usual.

● BOTEJYU

Featuring the first-in-Zamboanga Botejyu, a true celebration of Japanese comfort food unfolds at the Lower Ground Level of SM City Zamboanga, where every dish feels warm, familiar, and deeply satisfying. From hearty okonomiyaki to freshly cooked noodles, rice bowls, and sizzling teppan-style favorites, it’s a table filled with flavors meant to be savored and remembered.

● The Matcha Tokyo

Located on the Third Level of the mall, The Matcha Tokyo arrives in Zamboanga for the first time ever to serve the authentic, high-quality Japanese matcha it’s famous for, offering a variety of premium desserts crafted for those who truly savor the flavor.

● Brique Modern Kitchen

With a menu centered on well-crafted dishes, BRIQUE, opening soon at the upper ground level, brings its dining concept to Zamboanga for the first time in a stylish, comforting setting where good food and atmosphere turn simple meals into memorable experiences.Ch

Suddenly, Life’s More Fun

In a heartbeat, life feels more exciting. You are filled with the rush of adventure, ready to set your life into motion and indulge yourself in life’s small surprises.

● FantasyWorld

Fun, you say? Located on the Third Level of the mall, Fantasy World brings a playful escape to Zamboanga for the first time. Step into a space bursting with color and imagination, where every visit turns into a mini adventure full of memories worth returning for.

 ● Gashapon Bandai

Finally, here on the Third Level, the first-in-Zamboanga Gashapon Bandai brings the thrill of capsule toy surprises straight from Japan. With every turn, you get a chance at collectible figures and quirky finds—perfect for those spontaneous, joy-filled moments.

Settle in Your Own Kind of Comfort

Finally, you get to understand what it’s like to put yourself first. To make your world revolve around what brings you comfort. To declutter, feel refreshed, and find happiness in whatever life blows in your direction.

Step into a world where innovation meets elegance at the first-ever Dyson in Zamboanga at the Upper Ground Level. Touch, test, and fall in love with their sleek technology—from vacuums to hair care tools and air purifiers—that make everyday life effortless and beautiful.

Here at SM Supermalls, we understand what matters to you. To the tune of the famous French song La Vie En Rose, sometimes you just have to see the world through rose-colored glasses—through the POV of love and your own happiness. 

Romanticize your life! See what it’s like to experience the world from your own point of view, all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Day in a Life of a Certified Gala Guru - SM Supermalls Edition

IYKYK: Documenting your daily life is a kind of magic in itself. Whether it’s capturing short clips of small moments at a coffee shop or going full production with your food dump at one of your newly discovered restos, being your own content creator is an adventure you wouldn’t want to miss out on.

Another day, another vlog. Who would have thought that saving memories of your seemingly ordinary day-to-day life could make your everyday routine feel more fun and exciting?

Hey, hey, hey, it’s your favorite mall here! Welcome to a day in the life with your most-loved SM Supermalls. Come spend a day walking through all the best new discoveries here in Luzon, chosen All For You!

9:30 AM: Morning Treats & Cozy Vibes

Start your day right with an early morning drift. Sip on your favorite coffee, nibble on freshly made desserts, and soak in all the Instagrammable corners of these content-worthy hangout spots.

Start your day on a sweet note with the first J.CO Reserve in Bulacan at SM City Marilao, now open at the Lower Ground Level. 

Known for its elevated café concept, J.CO Reserve serves up its famously made donuts, paired with rich coffee blends in a sit-down setting that is perfect for easing into your day or catching up over a well-deserved break.

12:20 PM: Late Lunch Fixes

It’s right at that moment when hunger hits—time to eat! What’s the craving, fam? Chinese food? Japanese BBQ? From huge feasts to comforting bites, it’s never too late to fuel your midday adventures and make your feed as satisfying as your pleased appetite.

● Yakiniku Like

Craving a solo-style feast? Head over to the first Yakiniku Like in Cavite at SM City Bacoor, and take control of your own grill at their fast-casual Japanese yakiniku concept that lets you enjoy solo. 

Complete with customizable meat sets, individual grills, and quick service, this resto is certainly a great match for that sponty food stop in between errands.

● Wangfu 

Get your well-deserved fill at Wangfu, now open at SM City Dasmariñas and soon arriving at SM City Bacoor. Loved for its modern take on Chinese cuisine, Wangfu offers a wide selection of dim sum, roasted meats, and hearty family-style dishes, which makes it a solid choice for late lunch dining.

4:45 PM: Content Creator Must-Haves

This is where your influencer era goes to the next level. Lights, angles, aesthetics—capture it all. Every mall day can be turned into a scroll-stopping moment, where your creativity can have its work and play!

● Insta360

Make a stop at the soon-to-open Insta360 store at the 4th Level of Cyberzone, SM City Grand Central, and explore a range of innovative 360 cameras, action cams, and creator-ready accessories built for capturing every angle. 

Whether you’re leveling up your vlogs, experimenting with immersive content, or upgrading your gear setup, it’s all about bringing next-level storytelling and creativity to every shot.

● Blk Cosmetics 

Freshen up and do some retouching at Blk Cosmetics at SM City Calamba, a local beauty brand focused on uncomplicated, everyday makeup, offering a range of easy-to-use cosmetics from lip products and face tints to skincare and fragrances. 

Made with skin-friendly formulations for a low-effort, everyday look, Blk is designed for quick routines and on-the-go touch-ups, perfect for your everyday vlog.

That’s it! Thanks for being part of a day made more memorable here at your most-loved mall. From fresh finds to unskippable foodie discoveries, SM Supermalls has truly got it all for you. So… until the next vlog, bye-bye!

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

A Feast of Flavors Awaits at SM City Zamboanga

Zamboanga, la mesa ya listo! 

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. 

Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come

The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

The Matcha Tokyo 

As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

Nanyang 

Offering a glimpse into richer regional flavors, Nanyang, located at the lower ground level, brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters

Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

Tonala 

Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level, brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

Bambas by Chef Mick 

Bringing a bold fusion of Asian flavors, Bambas by Chef Mick, located at the Second Level, Food Court, introduces thoughtfully crafted dishes shaped by global influences. 

With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.

Brique Modern Kitchen 

Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape. 

The Main Spread: Serving Your Mains

The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

Botejyu 

Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

Ettas Cucina + Bar

Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.

Palm Grill by Chef Miggy 

Rooted in family recipes and Southern Mindanao heritage, the soon-to-open Palm Grill located on the third level, brings deeply authentic flavors shaped by the home-cooked dishes of Chef Miggy’s upbringing. 

Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.

Sweet Endings: A Room For More

No feast is complete without something sweet, and at SM City Zamboanga, even the final course is just the beginning. 

Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Megamall Introduces more "Firsts in PH" Brands this 2026

More brands, more firsts, more reasons to be at SM Megamall

MANILA, Philippines, 2 March 2026 - 2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall), has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time, at your most-loved mall, SM Supermalls.

All for Real: Best New Finds in Metro Manila with SM Supermalls

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.

Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are.

From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!

Looking for REAL-axation?

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

Nuat Thai

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments.

Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

Chagee

A first in Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases.

With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.

• 

Tianlala

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. 

With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling.

BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

WE ATE THAT! Best New Eats in the Metro at SM Supermalls

When you know it’s good, you know it’s good. And when it comes to food recommendations that just hit, SM is here to serve and deliver us the best of the best foodie experiences in the Metro.

Get ready to dine with your most-loved mall as we spotlight new dining destinations guaranteed to satisfy your cravings and get you saying, ‘Girl, we ate that!’

It’s giving OG eats from Japan

Nothing beats the real ones! So, when it comes to Japanese flavors, we crave nothing but authenticity.

Kaiju Ramen

Serving authentic Japanese ramen, the soon-to-open Kaiju Ramen offers broths and noodles that hit just right. Their tonkotsu and shoyu bowls? Absolutely ate. First in the PH, every bite is a moment of pure, slurp‑worthy satisfaction at Level 5, Mega Fashion Hall, SM Megamall.

Yappari

It’s giving classic. It’s giving rich. It’s giving TASTE! Known for its premium steak offerings, this new Japanese restaurant in Upper Ground, SM Southmall, turns every slice into a celebration.

Slayin’ the soft life, one sip at a time

Life’s solid when everything’s just chill, with vibes that leave you feeling happy, unbothered, and completely in your lane.

Super Matcha

For soft-life vibes, watch out for the first-in-PH Super Matcha, soon to open at Ground Level, Mega Fashion Hall-SM Megamall, and indulge in drinks that are as aesthetic as they are delicious. Enjoy matcha lattes, iced blends, and visuals that are giving 10s across the board.

These Crowd Flavorites are a SERVE

Eat it, eat it, eat it! Category is: global dining faves! We’re here to serve you meals perfect for your discerning taste.

PoBros

Here’s a bowl deserving of a star-studded applause: known for its loaded rice bowls, hearty portions, and bold flavor combos, PoBros at Level 2, SM Southmall, is sure to keep you coming back for that mouth-watering comfort.

Goobne

Here to serve Korean flavors with unclockable finesse, Goobne specializes in oven-roasted chicken with juicy, perfectly seasoned meat. Find your satisfying match at Upper Ground Floor, SM Southmall.

Ate and left no crumbs—LITERALLY! That’s just how good food in the Metro is when experienced with the best. From Japanese classics to global cuisines, SM Supermalls is your most loved mall for all things foodie. 

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

Best New Firsts in Cebu: Little Escapes Made Just for You

 This month, Metro Cebu welcomes you with feel-good flavors, playful finds, and cozy new spots to enjoy. 

With the long weekends giving more time to unwind, it’s the perfect chance to explore something new—whether you’re craving a quick bite, refreshing your routine, or simply slowing down.

In this bold new era of SM Supermalls, evolving finds are waiting for you–where everything is thoughtfully chosen to match the way you live, from hanging out with friends to relaxing solo. 

From dining to lifestyle, these new experiences are here to make everyday moments in the spaces you already love even more special, because we truly got it all for you here at SM Supermalls.

Where Delight Awaits You in SM City Cebu

In the heart of the city, SM City Cebu keeps things exciting with spaces and experiences that feel fresh. 

It's expanded mix features curated brands, exceptional dining, and premium finds—all handpicked to fit the way you shop, connect, and relax. From carefully selected lifestyle picks to specially chosen finds, here are a few worth checking out to make your next visit even more memorable.

Smart Home Innovations

● Dyson - This first in Cebu is ready to turn your everyday chore into something you’ll actually look forward to! 

Step into a world of sleek design and smart technology here at SM City Cebu—where tasks, from cleaning to hairstyling, will feel less like a chore and more like a treat. 

From effortless hair styling to powerful home must-haves, we’re all about making your life smoother, smarter, and a little more stylish.

Italian Favorites

● Cibo - Craving the kind of comfort only a perfectly twirled forkful of pasta can give? 

We’ve got you. At Cibo in SM City Cebu, you’ll find Italian classics made the way they should be—fresh, flavorful, and timeless. 

From hearty pastas and wood-fired pizzas to refreshing salads and signature desserts, consider your taste buds officially on a holiday—no passport required!

Bookworm Picks

● Fully Booked x Kinokuniya - Open a new chapter at the Second Level of SM City Cebu with the first-ever Fully Booked x Kinokuniya in Cebu. 

Step into a world of stories and ideas—where Japanese-language titles, bestselling novels, and timeless classics meet creative journals, unique stationery, and lifestyle treasures. 

Every shelf invites you to discover something new, spark your imagination, and take inspiration home with you.

Your Gateway to the Unexpected at SM Seaside City Cebu

With its stunning seaside views, SM Seaside City Cebu sets the stage for experiences that feel a little out of the ordinary. 

From standout dining with breathtaking backdrops to unique stores and activities that will make your long weekend even more exciting, each stop is here to bring something unexpected to your day. 

Check out these picks worth discovering on your next day out.

Authentic Bites

● Co. Limited – Craving a little thrill on your plate? 

The wait is over—Co. Limited is bringing the vibrant flavors and energy of Thai street food to Cebu for the very first time. Opening September 30 at SM City Cebu, get ready to savor bold bites and an experience you won’t forget. 

With a fresh pairing of elevated touches, every bite is chosen to keep your taste buds on their toes from zesty salads to sizzling stir-fries! Peep this crave-worthy eat at the Upper Ground Level, Seaview Wing. 

Style Stop

● Issy – Effortless beauty makes its first mark in Cebu at the Second Level, Seaview Wing—bringing makeup and skincare essentials that are easy to use, versatile, and endlessly chic. 

From everyday staples to bold statement shades, each piece is chosen to let you play, experiment, and discover your own kind of glow.

From flavorful firsts to lifestyle picks, Cebu’s newest experiences are here to bring you more curated ways to enjoy your day. Whether it’s a day out with friends or a quick solo trip, there’s something new waiting for you here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds—bringing together the best in brands, dining, and experiences, all for you. 

From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

Best New Firsts in Davao: Finds You'll Want to Gatekeep

 

A new vibrant energy is buzzing through the city as more stores open at SM Lanang, making Davao even more truly madayaw. 

Here, every new discovery is made for you—from trendy, crave-worthy dishes to fashion and entertainment experiences worth showcasing on your grid. 

In this new era of SM Supermalls, exciting finds await, each reflecting how we continue to grow and evolve with you.

With thoughtfully chosen flavors and styles that can match any Davaoeño’s discerning taste, every visit is sure to turn into a story worth sharing.

All the Cuisines You’ll Love

Craving hand-pulled udon noodles? Or perhaps an entire feast of international cuisines? 

Whether it’s your favorite bowl of Japanese favorites or an elevated spread that calls for a few more plates, enjoy carefully selected dining experiences to satisfy every appetite.

● Hakura Udon - Opening its first Mindanao branch at the 2nd Level, North Wing, inviting Davaoeños to savor authentic Oriental flavors. 

Here, you can enjoy a unique selection of umami-rich delicacies, ranging from its signature, traditionally made udon noodles to staple Japanese classics, all cooked to perfection.

● Buffet 101 - Craving a wider array of food selections? Then head over to Buffet 101 at the 3rd Level. 

A first in Mindanao, this all-you-can-eat restaurant features cuisines from all over the world. With mouthwatering Italian, Chinese, Japanese, and American offerings right at your fingertips, Buffet 101 is sure to satisfy every dining desire.

What Your Dream Lifestyle Needs

Your lifestyle choices shape how you enjoy every day–that’s why we make sure every visit brings something new to discover. 

From fashion that inspires confidence to gadgets and accessories that blend comfort with style, these new spots are here to add more ease, excitement, and inspiration to your life.

● Nike Rise - Unleash your inner athlete—or at least look the part—with the latest in sportswear at the Upper Ground Level. 

Combining the classic Nike store experience with an immersive digital environment, you'll walk out wearing a great-looking pair of sneakers and a new sporty look. 

● Digital Walker - If you're looking to upgrade to the latest handheld tech, Digital Walker located at the 3rd Level has you covered. 

From laptops and smartphones to Bluetooth speakers and smartwatches, Digital Walker's gadgets and wearables will level up your tech game while keeping you effortlessly chic.

● The Watch Store - Thinking of upgrading your wrist game? Step into the newest branch of The Watch Store at the 2nd Level and explore timepieces that blend craftsmanship with style. 

From the timeless elegance of Tissot, Frederique Constant, and Alpina to fashion-forward picks from Tommy Hilfiger, Calvin Klein, and Coach—there’s something to match every look and occasion. Whether you're after precision, personality, or both, your next favorite watch is waiting.

From mouthwatering feasts to lifestyle essentials tailored just for you, Davao’s latest firsts are here to add more style and flavor to your days. 

Whether it’s a quick break or a full day of exploring, it’s sure to be filled with share-worthy moments you’ll want on your feed. All this is coming together only here in the #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. 

From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.

Best New Firsts in Metro Manila: Flavors You'll Come Back For

Great meals don’t just fill you up—they keep you coming back for more.

This season, SM Supermalls invites you to discover a bold new era full of evolving finds with a delicious lineup of food destinations made to spark cravings and create lasting favorites. 

From Japan’s rich culinary traditions to the artistry of coffee and chocolate, each first is thoughtfully made to raise the bar for flavor and bring fresh dining experiences to every table.

And as we continue to serve these dishes out hot, one thing remains constant: at SM Supermalls, we’re always growing and evolving with you to truly show that we’ve got it all for you.

A Journey Through Japan 

Nothing compares to the depth and comfort of authentic Japanese flavors. These handpicked spots serve everything from rich, hearty ramen to delicate, traditional sweets—each one made to bring a true taste of Japan to the Metro.

● Ramen Nagi - Craving comfort in a bowl? Ramen Nagi at the Ground Level, South Wing of SM Mall of Asia serves up rich, soul-warming ramen that’s as bold as it is satisfying. 

From creamy tonkotsu broth to perfectly chewy noodles and your choice of toppings, every bowl is made to hit just the right spot. Whether you’re a spice chaser or a flavor purist, this is your go-to for ramen that delivers on every slurp.

● Warabimochi - Soft, silky, and oh-so-satisfying—Warabimochi is now here at the Lower Ground Level of SM Aura to give dessert a whole new texture. 

This Japanese favorite melts in your mouth with every bite, whether dusted in nutty kinako or topped with a luscious syrup. Light enough for an afternoon treat yet special enough to end a meal, it’s the kind of sweetness you’ll want to linger over.

Poured to Perfection

From the roast to the steep, every step is done with care. These coffee and tea destinations serve up expertly crafted cups that balance flavor, aroma, and artistry—perfect for slow mornings, midday pick-me-ups, and everything in between.

● CHAGEE – Cool, creamy, and brewed just right—CHAGEE makes its Philippine debut by bringing a new kind of tea experience to SM City North EDSA at the 2nd Level, City Center. 

Every cup is steeped to perfection for flavor that hits just right. Whether you're in need for a little escape or chilling with friends, it’s tea time with a little extra kick of fun.

● Kenangan Coffee - Bold flavors, smooth pours, and the best Indonesian vibe—Kenangan Coffee is now brewing at SM Megamall. 

Known for its signature lattes and creative blends, every cup is made to keep your coffee moments anything but ordinary. Whether you’re grabbing a quick pick-me-up or savoring it slowly, this is coffee that will stay with you long after the last drop.

● H Proper Coffee Roasters - Turn your coffee runs into something worth looking forward to at SM Podium. H Proper Coffee Roasters is here to brew up rich aromas with just-right caffeine kick that can turn your ordinary day into a great one.

The Art of Indulgence

Some chocolates are so good they become an experience all on their own—and that’s exactly what you get with Läderach. 

Switzerland’s world-famous chocolatier has finally arrived at SM Mall of Asia, marking its first store in the Philippines. Known for its silky pralines, crisp nut-studded slabs, and decadent truffles, each bite strikes the perfect balance of rich and refined. 

Whether you’re into bold, dark notes or creamy, melt-in-your-mouth goodness, this is Swiss chocolate done right. One visit and you’ll know—this is the gold standard of indulgence.

Brunch O’Clock

Who says brunch is only for weekends? With the first Brunch Bureau in SM now open at the 2nd Level of S Maison, we’ve made it easier to turn any time of day into an excuse for pancakes at 3 PM. 

From perfectly brewed coffee to savory plates that hit just the right spot, it’s your moment to slow down and enjoy a little extra me-time. No rush, no rules—just brunch done your way.

How far will your cravings take you? From rich, savory staples to next-level sweets, Metro Manila’s newest dining spots are here to tempt, surprise, and satisfy. 

These aren’t just meals—they’re flavor moments you’ll want to come back to. All thoughtfully picked to turn your everyday cravings into something worth obsessing over here in this #NewEraOfSMSupermalls.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

#NewEraOfSMSupermalls All For You

At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. 

From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.

As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.