SM Supermalls and DOLE Bring Freedom Through Opportunities this Philippine Independence Day

Araw ng Kalayaan Job Fairs happening at SM Malls nationwide

Successfully hired-on-the-spot (HOTS) applicants proudly pose after securing jobs during the Araw ng Kalayaan Job Fair last year.

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

This June 12, SM and DOLE will simultaneously mount Araw ng Kalayaan Job Fairs across 20 SM malls nationwide, bringing together employers, government agencies, and thousands of jobseekers in one of the country's largest coordinated Independence Day hiring initiatives.

For decades, SM and DOLE have worked hand in hand to make jobs more accessible to communities nationwide. 

The strength of this partnership was evident during the Labor Day Job Fairs last May 1, when DOLE organized simultaneous job fairs in 15 SM venues, supporting more than 17,000 jobseekers and resulting in over 1,000 hired-on-the-spot (HOTS).

DOLE representatives join forces at the Labor Day Job Fair, helping bring employment opportunities and essential services closer to Filipino jobseekers nationwide.

The momentum continues in 2026. From January to May alone, the SM-DOLE partnership has already mounted 66 job fairs, served more than 57,000 jobseekers, which led to over 6,000 hired-on-the-spot, helping thousands of Filipinos take meaningful steps toward employment.

Jobs Today, Skills for Tomorrow

Beyond hiring, this year's Araw ng Kalayaan Job Fairs will also feature upskilling opportunities in partnership with DICT, TESDA, Jobstreet, and industry partners. 

Job seekers can explore learning opportunities in AI, cybersecurity, digital marketing, data analytics, virtual assistance, and other in-demand skills designed to improve employability and prepare them for the future of work.  

SM, DOLE, and partners cut the ribbon to open the Labor Day job fair last May 1.

Real Opportunities. Real Stories.

Behind every successful job fair are stories of hope and transformation.

One hired-on-the-spot applicant shared, "Nung sinabi po sakin na Hired on the Spot po ako sobrang saya ko po. Kasi magkakaroon na po ako ng trabaho para sa anak ko."

Another successful applicant said, "Ngayon natanggap na po ako sa Hypermarket, magiipon lang po, para ‘pag nakaipon na po pwede na po ulit makapag-aral."

For SM Supermalls, the impact goes beyond filling vacancies. "Through our Job Fairs, we create access to jobs, skills, and brighter futures. 

Every applicant hired, and every opportunity created, reflects our commitment to helping Filipinos move forward," SM Executive Vice President Joaquin San Agustin shared.

More Than a Job Fair

The Independence Day Job Fairs are designed as a one-stop employment hub. 

Beyond job opportunities, applicants can access government support services from NBI, SSS, PhilHealth, Pag-IBIG, DOLE, and PESO offices, and other partner agencies, helping streamline employment requirements and make the application process faster and more convenient.

Jobseekers are encouraged to bring multiple copies of their resume, valid IDs, a ballpen, and relevant credentials. Many participating employers will conduct on-the-spot interviews and may offer immediate hiring opportunities.

Find the Nearest June 12 – Araw ng Kalayaan Job Fairs near you:

• SM Megamall

• SM City Marikina

• SM Center Sangandaan

• SM City East Ortigas

• SM City San Lazaro

• SM Center Las Piñas

• SM City Sucat

• SM City Rosales

• SM City La Union

• SM City Laoag

• SM City Tuguegarao

• SM City Bataan

• SM City Telabastagan

• SM City San Jose Del Monte

• SM City Dasmariñas

• SM City Legazpi

• SM City Bacolod

• SM Seaside City Cebu 

• SM CDO Downtown Premier

• SM City Davao

Thousands of jobseekers gather at the SM Supermalls nationwide for the Labor Day Job Fair

More Opportunities Throughout June

The nationwide effort continues with 17 additional SM Job Fairs scheduled across the country throughout June, including special industry-focused and sector-specific hiring events.

• June 3 - SM City Tuguegarao

• June 7 - SMX Davao - SM Lanang Premier (Tourism companies)

• June 9 - SM City Baliwag (STI job fair)

• June 9 - SM City Davao (ICT companies)

• June 11 - SM City Valenzuela

• June 11 - SM City Bacoor

• June 11 - SM City San Mateo

• June 11 - SM City Iloilo

• June 16 - 17 - SM City Novaliches (QC University job fair)

• June 16 - 17 - SM City Iloilo (ICT companies)

• June 17 - SM City Calamba

• June 18 - SM City Bacolod

• June 18 - SM City Daet

• June 19 - SM City Baliwag (NU Job Fair)

• June 25 - SM City Trece Martires

• June 27 - SM City Bataan (Trabaho at Negosyo)

• June 30 - SM Center Muntinlupa

Schedules and participating malls are subject to change without prior notice. For updates and the latest list of participating malls, visit the SM Supermalls Job Fair Page or follow SM Supermalls’ official social media pages.

Whether you are a fresh graduate, graduating student, first-time job seeker, career shifter, or experienced professional, there is an opportunity waiting for you.

A Continuing Partnership for Nation-Building

This Independence Day, SM and DOLE continue with their shared mission: creating opportunities, developing skills, and helping more Filipinos build better futures. 

More than matching jobs with talent, the partnership empowers people to support their families, strengthen their communities, and contribute to national progress. 

Together, SM and DOLE continue to prove that when the public and private sectors work hand in hand, opportunities grow, communities thrive, and the nation moves forward.

Visit the nearest SM Job Fair this June and take the next step toward your career journey. 

SM Supermalls Taps as First Mall Operator to Roll Out DOE's Oras Natin sa Efficiency (ONE) Effort

SM Supermalls and the Department of Energy lead the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at the SM Mall of Asia Globe, promoting collective action for energy efficiency nationwide.

(L-R) Director Patrick T. Aquino, CESO III, Energy Utilization Management Bureau (EUMB), Department of Energy, Mr. Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls, Assistant Secretary Mandy Romero, Department of Energy, Ms. Nicole Cordovez, Binibining Pilipinas Grand International 2016, Secretary Sharon S. Garin, Department of Energy, Honorable Imelda G. Calixto-Rubiano, Pasay City Mayor, Engr. Junias M. Eusebio, Vice President for Mall Operations, SM Supermalls, Undersecretary Mario C. Marasigan, Department of Energy, Ms. Mhicaela "Bella" Belen, and Ms. Pauline Gaston.

SM joined the Department of Energy (DOE) in rolling out O.N.E.: Oras Natin sa Efficiency, a nationwide energy efficiency movement that calls on Filipinos to turn awareness into action through simple, collective energy-saving habits.

Launched through a ceremonial switch-off event at the Mall of Asia Globe, the campaign champions the importance of responsible energy use amid the country’s State of National Energy Emergency, declared under Executive Order No. 110, s. 2026, which cites geopolitical tensions and supply disruptions as critical threats to national energy security. 

Department of Energy Secretary Sharon Garin delivers the keynote message during the launch of the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, reinforcing the call for collective action toward energy efficiency nationwide.

The O.N.E. campaign, anchored on the message “One Hour, One Energy, One Nation,” encourages coordinated energy reduction as a shared national habit. For SM, this means participating in an energy reduction window where participating properties will switch off non-essential lights and reduce unnecessary energy use. 

During the ceremony, SM expressed its support for DOE’s call for energy responsibility, emphasizing that energy security is a shared concern that affects homes, businesses, communities, and the daily lives of millions of Filipinos.

Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, highlights the company’s operational commitment to energy efficiency in support of the Department of Energy’s O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia.

“At first, one hour may seem small. One switch turned off. One appliance unplugged. One light dimmed. But when many people do it together, across homes, malls, offices, and communities, that one hour becomes something bigger."

"It becomes a shared habit. It becomes a national effort. It becomes a reminder that each of us has a role to play in protecting our country’s energy future,” said Junias M. Eusebio, Vice President for Operations, SM Supermalls. 

As part of its operational commitment, SM will assign energy officers to monitor participation and report actual energy savings to the DOE. 

The initiative will also include switching off non-essential lights, such as pylons, façade lighting, and decorative displays, during the designated reduction window, with proper coordination and monitoring across participating properties.

Beyond the ceremonial switch-off, SM emphasized that the campaign is about building lasting habits. 

Through its nationwide network of most-loved malls, SM will continue to share DOE-provided energy-efficiency tips and informational materials with tenants, employees, customers, and millions of daily visitors—encouraging them to carry these practices beyond the mall and into their homes and workplaces. 

Pasay City Mayor Imelda G. Calixto-Rubiano expresses support for the O.N.E. (Oras Natin sa Efficiency) campaign at SM Mall of Asia, underscoring the vital role of local government units in advancing energy efficiency and sustainability efforts.

“It is not just about one hour. It is about what that one hour teaches us. That energy efficiency can be practical. That sustainability can be part of everyday life. That small habit, when shared by many, can help move a nation forward,” Tan added.

The O.N.E. campaign also aligns with SM Cares’ long-term environmental advocacy and the broader SM Green Movement, which promotes responsible energy use, climate action, and everyday sustainability practices. 

SM continues to strengthen its sustainability efforts through energy-efficient operations, solar initiatives, and EV charging efforts across its properties. 

Through its support for DOE’s O.N.E. campaign, SM reinforces the role of the private sector in helping strengthen national energy responsibility—showing that even the smallest actions, when done together and repeated consistently, can create meaningful impact.

Together, one hour can count for one nation. 

New Ways to Move, Dress, and Get Started in the Metro at SM Supermalls

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. 

Just around the Metro, SM Supermalls continues to evolve with new finds and experiences that make it easier to get into that rhythm.

From performance gear to ways to get moving and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls where everything is All For You.

Either way, it all counts. It’s not about being active all the time; it’s about finding your own pace, trying something new when you’re ready, and choosing what feels right for you.

Just around the Metro, SM Supermalls continues to grow with new finds and experiences that make it easier to begin, reset, or simply switch things up–whether that means moving more, dressing with more intention, or taking that first small step.

From performance gear to easy ways to get started, and everyday style upgrades, here are your next go-to spots that meet you where you are—right here at your most-loved mall, SM Supermalls, where everything is All For You. 

Getting Into the Game

Whether you’re starting from zero or getting back into it, having the right space–and gear—makes all the difference.

● Wilson

Your sporty era just found its match. Wilson lands at Level 2 of SM Podium with performance-driven pieces and court-ready essentials made for every kind of active day. 

● Avari Tennis 

Practice that swing and be rally ready with Avari Tennis’ first-ever SM store at Level 5 of SM Podium. 

Showing Up, Your Way 

● Ayumi 

The secret to your “I woke up like this!” everyday look! Ayumi is soon opening at the North Towers, Level 3 of SM North EDSA with soft, wearable staples perfect for everyday styling.

● Ball & Chain

This one’s worth the detour! Ball & Chain brings its first-ever pop-up in the Philippines to The Block, Level 2 of SM North EDSA, serving bold pieces that instantly add edge to your everyday look!

Because being in your active era isn’t just about movement, but also about how you show up every day, the soon-to-open Coach at the 2nd Level, Mega B of SM Megamall brings elevated everyday pieces that balance style and function, for moments on and off the move. 

Think modern classics, premium craftsmanship, and statement staples that fit seamlessly into your daily rotation—whether you're heading out or slowing down. 

However your active era looks—be it fast-paced or just finding your flow—there’s always something new waiting to be part of your routine. Discover fresh spaces, try something different, and make it your own at SM Supermalls, continuously evolving with new finds and experiences, All For You.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

5 Reasons Shoppers are Obsessed with the Bulawan Trade Fair at SM City Bacolod

Discover Negrense artisans, local finds, and exciting experiences that deserve a spot on your plans

BACOLOD CITY, Philippines — The Bulawan Trade Fair is officially in full swing at SM City Bacolod, drawing shoppers, creatives, and supporters of local craftsmanship into a vibrant showcase of Negrense artistry, innovation, and entrepreneurship. 

Following a successful opening day turnout, the three-day fair continues to spotlight proudly local products and meaningful stories from MSMEs across Negros Occidental — proving why this event deserves a spot on everyone’s weekend plans.

SM Supermalls and the Association of Negros Producers (ANP) formally open the Bulawan Trade Fair at SM City Bacolod, celebrating Negrense creativity, craftsmanship, and entrepreneurship while creating greater opportunities for local MSMEs to thrive. L-R: Brigadier General Ted Dumosmog Commanding Officer 303rd Brigade; Gov. Eugenio “Bong” Lacson; Mary Ann Colmenares, 40th Negros Trade Fair Chairperson; May Castro, Public Relations Manager of SM City Bacolod; and Lynna Joy B. Cardinal, DTI Negros Occidental Provincial Director.

Organized in partnership with the Association of Negros Producers (ANP), the same organization behind the highly successful Negros Trade Fair at SM Aura last year, the Bulawan Trade Fair serves as both a celebration of creativity and a gateway for MSMEs to connect with wider national opportunities through SM Supermalls’ expansive retail network.

Here are five reasons why shoppers are loving the Bulawan Trade Fair at SM Bacolod:

1. It’s where Negrense craftsmanship meets modern innovation

Shoppers are especially flocking to the fair for highly sought-after Negrense delicacies, handcrafted home décor, artisanal fashion accessories, woven products, natural crafts, and locally made food favorites that showcase the distinct creativity and craftsmanship of Negros Occidental.

Proudly Negrense delicacies, artisanal creations, and handcrafted products take center stage at the Bulawan Trade Fair, showcasing the innovation and creativity of local MSMEs.

Visitors can also discover original and never-before-seen product concepts featured in SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition—a prestigious platform where new products and creative concepts are introduced, judged, and recognized for excellence and innovation. 

The Bulawan Trade fair serves as a platform for Negrense artisans and entrepreneurs to champion their culture  and  distinct creative palates to a wider market of customers through SM Supermalls

“People now appreciate products with authentic stories and craftsmanship,” shared Eva Si of ChiEvs Stones and Crystals. “The Bulawan Trade Fair allows us to proudly showcase Negrense creativity to more customers and new markets.”products and creative concepts are introduced, judged, and recognized for excellence and innovation. 

2. It’s a major boost for local and next generation Filipino MSMEs

As part of SM Supermalls’ continuing SM for MSMEs advocacy, the event provides entrepreneurs with greater visibility, stronger customer engagement, and opportunities to scale beyond their local communities. 

“SM Supermalls continues to open meaningful opportunities for MSMEs across the country,” said Joaquin San Agustin. “Through events like the Bulawan Trade Fair, we help local businesses connect with more customers, strengthen their brands, and become part of a larger movement that champions Filipino entrepreneurship.”

Local artisans proudly showcase their latest creations as guests flock to the Bulawan Trade Fair at SM City Bacolod.

3. It’s where future Negrense brands are discovered

SIBOL: The 33rd Bulawan Awards, 4th Pilak Awards, and 3rd ANP-PGNO Balik Salig Design Competition serves as a preview leading toward the milestone 40th Negros Trade Fair happening later this year in Manila. 

The competitions introduce new products and concepts to the market, where entries are judged based on innovation, craftsmanship, and design excellence before potentially being launched commercially after the judging on May 29.

Winning products often gain wider exposure through the Negros Trade Fair, including previous standouts such as Chorizo Hamonado and Recado in Chili Oil, which eventually became part of the Manila showcase. 

The Bulawan Awards recognize products from ANP members and, this year, also welcome non-ANP participants under an Open Category—expanding opportunities for emerging entrepreneurs and creators across Negros Occidental.

Meanwhile, the Pilak Awards highlight products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) under the Provincial Government of Negros Occidental, which empowers MSMEs, farmers, and marginalized communities through livelihood development, skills training, and enterprise support.

The ANP-PGNO Balik Salig Design Competition shines a spotlight on former conflict area communities, using creativity and weaving as tools for empowerment, peace-building, and sustainable livelihood generation. Through handcrafted products and cultural storytelling, participating communities showcase resilience, heritage, and hope.

For over four decades, ANP has championed Negrense entrepreneurship, design innovation, and craftsmanship by creating platforms that help local businesses grow and thrive. 

“The overwhelming support during opening day reflects the growing appreciation for proudly local products and Negrense talent,” shared Mary Ann Colmenares, 40th Negros Trade Fair Chairperson. “Through our partnership with SM Supermalls, we are able to give our artisans and MSMEs a stronger platform to reach wider audiences.” 

4. Visitors can experience more than just shopping

Beyond the exhibits, guests can immerse themselves in a dynamic lineup of creative workshops, industry meetups, talks, runway presentations, and live product judging sessions that celebrate the intersection of culture, creativity, sustainability, and entrepreneurship.

Among the activities happening throughout the fair are macrame workshops, women-led art sessions, design talks, and fashion presentations featuring local arts and crafts. 

“It’s inspiring to see people not just buying products but also wanting to learn the stories and processes behind them,” shared CJ Jimenez of Vaca Japonesa. “That connection makes events like this very meaningful for makers like us.”

The Bulawan Trade Fair transforms SM City Bacolod into a vibrant marketplace showcasing the best of Negrense artistry and innovation.

5. Every purchase supports local communities

Every handcrafted product purchased at the fair directly supports local artisans, community-based enterprises, and livelihood programs across Negros Occidental. 

The event also features products from communities supported through the Balik Salig Awards, a collaborative initiative that empowers former conflict-affected communities through weaving, craftsmanship, and sustainable livelihoods. 

Products developed by MSMEs supported by the Negros Occidental Technology and Livelihood Development Center (TLDC) highlight the power of livelihood development, creativity, and local enterprise.

By supporting local makers, shoppers become part of a larger movement that helps preserve culture, uplift communities, and strengthen Filipino entrepreneurship. 

The Bulawan Trade Fair and SIBOL Design Competition at SM City Bacolod continue to celebrate Negrense creativity, entrepreneurship, and community empowerment—while opening doors for local MSMEs to grow from regional artisans into nationally recognized brands.

SM Supermalls' Solar Panel Project Helps Customers and Communities Nationwide

Amid the current energy state of emergency and as demand for electricity rises during the summer months, SM Supermalls reinforces its energy efficiency practices to serve its customers and surrounding communities, undisturbed, on top of sustaining its operations.

SM Group operates the country’s largest rooftop solar panel network nationwide among property developers. 

Its investment in renewable energy started in 2014 with the very first installation of solar panels in SM North EDSA—long before government mandates on sustainability and the current pressures on alternative sources of power amid the energy crisis. 

With over 200,000 panels installed across 59 mall properties, covering 65 hectares, this expansive system powers SM’s most-loved malls through a hybrid energy strategy, helping them run more efficiently and sustainably.

Impact on Communities

Collectively, these panels generate 106 MWp of solar power, meeting over 50% of the mall operator’s electricity needs and helping ensure stable operations—from lighting to elevators. By integrating solar energy, SM reduces costs, improves efficiency, and delivers a more reliable, comfortable experience for tenants and shoppers.

This hybrid energy strategy, paired with its adjusted mall operating hours, reduces SM’s reliance on the national grid, helping ease pressure on the overall energy supply and free up capacity for households, schools, hospitals, offices, and essential services, particularly in its surrounding communities, during peak hours. 

SM’s reinforced energy efficiency thrust amid the energy crisis is its latest effort in pursuit of transformative sustainability, an action that results in impactful, tangible value to customers and its surrounding communities. 

SM Supermalls Earns Global Recognition with Two-Silver Wins at the Prestigious ICSC MAXI Awards

Sustainability-driven initiatives Art From All and SM Green Movement gain international recognition for community impact and innovation

MANILA, Philippines, 19th May 2026 — SM Supermalls continues to bring purpose-driven initiatives to the global stage after earning two Silver Awards at the prestigious ICSC MAXI Awards, one of the world’s most respected recognitions for excellence in marketing and innovation in the retail and shopping industry.

The ICSC MAXI Awards recognized “Art From All: Turning Community Action into Public Art” and “The SM Green Movement: Sustaining Communities Through Responsible Design.”

SM Supermalls’ Art From All initiative was recognized for transforming sustainability into an immersive and participatory mall experience.

Launched in May 2025, the initiative invited shoppers to donate plastic waste and witness it transformed into large-scale cultural art installations inside the mall. Instead of simply raising awareness, Art From All made sustainability interactive and visible by integrating the experience directly into everyday mall foot traffic.

The initiative encouraged communities to actively engage in environmental action while showcasing how creativity and collaboration can breathe new life into discarded materials.

Meanwhile, SM Green Movement earned global recognition for its long-running sustainability framework focused on reducing the environmental impact of large-scale mall operations.

Designed to address growing pressures on water, energy, and waste systems in fast-growing urban communities, the initiative continues to scale sustainability programs across SM Supermalls properties while encouraging greater environmental awareness among the public.

Presented by the International Council of Shopping Centers (ICSC), the MAXI Awards celebrate outstanding campaigns and programs from shopping centers and retail brands worldwide that create meaningful impact on communities, culture, and business.

More than celebrating marketing excellence, the recognition reflects SM Supermalls’ continued commitment to enriching everyday experiences, whether through championing Filipino creativity, fostering meaningful connections, or encouraging sustainable living.

SM Supermalls Launches Sustainability Digest

A comprehensive look at how SM Supermalls supports greener communities

A supplementary report on environmental impact: The SM Supermalls Sustainability Digest 2025: Work and Wins showcases how sustainability is deeply ingrained in SM’s mall operations for the benefit of its customers and surrounding communities. 

(L-R: Bel Gonzales, SM Supermalls Section Head for Sustainability; Kitchie Limoanco, SM Supermalls SVP for Corporate Marketing and Public Relations; George Cheung, SM Supermalls AVP for Waste Management & Sustainability Solutions; Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability; Engr. Junias Eusebio, SM Supermalls VP for Operations; Joaquin San Agustin, SM Supermalls EVP for Marketing; Engr. Charles Singson, SM Supermalls AVP for Mall Operations, Mina Kahn, SM Supermalls AVP for Transport Management)  

MANILA, Philippines — SM Supermalls has unveiled the “SM Supermalls Sustainability Digest 2025: Work and Wins.” 

The inaugural report showcases how sustainability is woven deeply into SM’s core strategies, ensuring its nationwide network of most-loved Supermalls remains safe, resilient, and environmentally responsible for the benefit of Filipinos and the communities that surround its business.

The comprehensive report spotlights SM’s environmental efforts that stem from the sustainability pillars of energy, water, and waste. 

Through the digest, SM Supermalls reinforces its commitment to blending environmentally responsible practices into its operations, focused on creating more resilient communities and advancing environmental management. 

“What makes the sustainability approach of SM Supermalls unique is the scale at which we can implement our hard work. For us sustainability is not about mere compliance," said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. 

"It is deeply embedded in every aspect of operations across our nationwide network of most-loved Supermalls to serve our customers and communities better,” San Agustin added.

SM Supermalls’ dedication to environmental responsibility dates back to the 90s, when Mr. Hans Sy, current Chairman of the Executive Committee of SM Prime Holdings, pioneered resource-saving initiatives, particularly by leading the installation of sewage treatment plants that recycle water for irrigation, sanitation, and air-conditioning. 

Today, SM’s environmental efforts continue to evolve through integrated solutions in renewable energy, water stewardship, and waste management across its mall operations nationwide.

On energy efficiency, SM Supermalls Vice-President for Mall Operations Junias M. Eusebio highlighted the company’s increased reliance on renewables to support its long-term sustainability goals. “Not all solar energy can power the whole supply. But rather, it complements the energy mix of the grid plus the solar energy we generate.”

SM’s environmental programs have also expanded to involve broader customer touchpoints for deeper community engagement across the Philippines. 

“Our scale gives us the unique privilege of involving our customers and communities across the country in the shared journey toward sustainability. SM not only strives to implement measures that preserve our natural resources, but we also empower everyone to engage with customer touchpoints on sustainability at their most-loved SM mall,” said Liza B. Silerio, SM Supermalls Vice President for Corporate Compliance and Sustainability.

Engr. Liza B. Silerio, SM Supermalls VP for Corporate Compliance and Sustainability, highlights SM Supermalls initiatives for water conservation, energy efficiency, and waste management. 

Moreover, SM Supermalls enhances community resilience against natural disasters by continuously upgrading its rainwater catchment basins, automated weather stations, and earthquake-monitoring systems. 

SM Supermalls has carried Mr. Sy’s vision forward by making sustainability a core part of how its malls are designed, managed, and operated. 

Together with government institutions, local government units, stakeholders, and volunteers, SM Supermalls has strengthened its role in working for a cleaner, greener future for all. 

Additionally, SM Prime’s Net Zero 2040 goal envisions powering malls with renewable energy to reduce greenhouse gas emissions. These objectives align with the United Nations Sustainable Development Goals that integrate environmental action and resilience-building. 

SM Supermalls recognizes its vital role in building communities and protecting the environment. Join the SM Green Movement by participating in sustainability programs at your most-loved SM Supermall.

Play, Move and Chill at SM Supermalls this Summer

Gather your crew for pickleball, runs, and refreshing coolers to beat the heat

MANILA, Philippines, 21st April 2026 – This summer, your most-loved SM Supermalls turn up the energy with experiences designed for every kind of barkada. At the heart of it all is the SM Active Hub—a growing community of movers, players, and fitness enthusiasts—bringing together activities that let you truly Gala To The Max.

Dive into Summer Play with the SM Active Hub

The SM Active Hub brings the community together, where every step, sprint, and shared moment lets you Gala To The Max with a maxed-out experience at SM Supermalls.

The SM Active Hub sets the tone for a season filled with movement, connection, and fun. Fresh from celebrating its first anniversary with a series of activities across select SM malls last April 11 to 12, the community continues to build momentum with even more ways to stay active all summer long.

Whether you're picking up a new sport or leveling up your routine, the SM Active Hub brings together experiences that make every visit more dynamic and engaging—giving you more ways to Gala To The Max this summer.

Join the Pickleball Mania

Rally, compete, and connect at the SM Active Hub’s pickleball courts, where every match is a chance to Gala To The Max.

Pickleball takes center stage with a lineup of activities at SM Supermalls, from beginner-friendly clinics to regular tournaments and free-play sessions. Step onto the court, rally with fellow players, and enjoy the fast-growing sport in a lively and welcoming environment.

With guidance from experienced coaches, even first-timers can quickly get into the game, making every match an exciting way to connect and compete.

Dash into Summer Runs

From first-timers to seasoned runners, every stride hits differently at SM Supermalls, bringing you closer to a maxed-out experience this summer.

From first-timers to seasoned runners, SM Supermalls’ summer runs offer something for everyone. With categories for all ages and skill levels, each event is a chance to stay active, celebrate milestones, and be part of a vibrant running community.

Finish strong and look forward to exciting rewards waiting at the finish line.

Play it your way this summer

Glide, ride, and train your way through summer. Make every moment count and Gala To The Max at SM Supermalls.

From courts to open spaces, SM Supermalls brings even more ways to stay active and in the moment. 

Jump into games of basketball, volleyball, badminton, or table tennis, or take your skills further with karate, taekwondo, arnis, and gymnastics sessions happening across select malls.

For those looking for something different, you can hit strikes at the bowling lanes, glide into skating sessions, or sharpen your aim with archery and billiards. 

Cycling enthusiasts can take on biking activities, while football and soccer matches keep the energy going across the field. Even e-sports fans can get in on the action with competitive gaming experiences.

Whether you're trying something new or sticking to your sport, it’s all part of a summer where you can move freely, play fully, and Gala To The Max.

Level up the fun at SM Game Park

Step into a world of non-stop action at SM Game Park, where friendly competition meets feel-good moments. 

From bowling and billiards to arcade favorites, it is the perfect spot to challenge your barkada or take a break in between activities. Whether you are aiming for a strike or chasing a new high score, every visit brings a reason to celebrate small wins together.

Rock your best Summer Fits

From workouts to weekend galas, find activewear that keeps up with your pace so you can move in style all season long at SM Supermalls.

From workouts to weekend galas, SM Supermalls makes it easy to stay stylish and comfortable all season long. Discover activewear and essentials from Sports Central, Wilson, and Decathlon, perfect for keeping up with your summer plans.

Complete your look at the Summer Bazaar, where sweat-friendly gear, bucket hats, and must-have accessories come with exciting deals and promos.

The Groove Dance Showdown

For those who love to move, SM Supermalls transforms into a vibrant dance space filled with rhythm and energy. Join workshops, learn new routines, and take the spotlight as you bring your best moves to the floor.

Refresh your senses with Summer Coolers

After a full day of activities, cool down with refreshing treats that hit just right. Indulge in creamy gelato from Caramia or rich chocolate creations from Venchi, perfect for a well-earned break.

For something lighter, enjoy freshly brewed milk tea from Chi Cha San Chen or delicate Japanese treats from Warabi Mochi Kamakura. You can also go for a Filipino favorite with a twist at Bebang’s Halo-Halo or recharge with handcrafted drinks from Super Matcha.

The summer experience gets even better with the SM Coolers Fest 2026, happening from May 15 to 31 across participating SM malls. 

From halo-halo and fruit shakes to iced coffee and specialty beverages, the festival brings together a wide selection of refreshing treats from mall tenants and MSMEs.

Customers can also explore these favorites through SM Malls Online, making it easy to enjoy coolers anytime, anywhere. In select malls, Coolers Fest Market booths offer an expanded and vibrant on-ground experience.

From active moments at the SM Active Hub to refreshing breaks and everyday discoveries, everything comes together for a maxed-out experience made for kids, families, and barkadas.

Make it a summer to play, move, and chill—only at your most-loved SM Supermalls.

SM Cares, Autism Society Philippines (ASP) Gathers 47,000 Advocates for the 2026 Angels Walk

The Autism Society Philippines (ASP), together with SM Cares and its partners, gathered 47,500 allies and advocates nationwide at the ASP Angels Walk for Autism last April 26, 2026. The record-breaking attendance this year reflects the growing support for the Autism Community through collective programs and efforts done by SM Cares and the ASP in forging an Autism-OK Philippines.

Thousands of participants gather at SM Mall of Asia Arena for the ASP Angels Walk for Autism 2026, demonstrating nationwide support for autism acceptance, accommodation, and appreciation.

For close to two decades, SM hosted the ASP Angels Walk as a celebration that aims to turn a long-standing advocacy into a meaningful celebration of inclusion, dignity, and hope. This year's celebration further expanded this advocacy by empowering communities through simultaneous walks across SM's most-loved malls nationwide.

“ASP Angels Walk reminds us that inclusion is about creating space, and more importantly, making people feel that they truly belong. At SM, we are honored to walk united with the autism community—their families and fellow advocates who have long shown us the power of courage and perseverance. This commitment is about pursuing transformative inclusivity: empowering communities until every person is seen, supported, and allowed to thrive,” said Steven Tan, President, SM Supermalls.

United voices and shared purpose take center stage at ASP Angels Walk for Autism 2026, as Mr. Hans Sy officially cues the walk for inclusion.

Barrier-free inclusion and transformative action

This year's theme, “Aumbitious. Aarangkada. Aangat.”, encouraged like-minded advocates to turn aspirations and conversations on impactful inclusivity into actions that are not only felt but are transformative.

To prepare for the event, the SM Mall of Asia Arena’s venue team underwent specialized training from the Department of Tourism called "Barrier-Free Tourism Kaya Natin." The comprehensive session focused on enhancing accessibility and inclusivity for customers on the spectrum, ensuring their safety and well-being while in the premises.

Participants, including families and children, join the ASP Angels Walk for Autism 2026 at SM City Tuguegarao and SM City Davao, reflecting widespread community support and inclusive participation across regions.

This year’s event was also made special through the recognition of meaningful partners in the advocacy, including SM Book Nook, which was honored as ASP Autism Works Partner of the Year. 

The distinction reflects how inclusive community spaces can help open more opportunities for learning, engagement, and belonging. Quezon City Mayor Joy Belmonte was also recognized with the Hans T. Sy Leadership Award for Autism Inclusion and Welfare, honoring leadership that supports the autism community in meaningful and lasting ways.

Collaborative Advocacy

Since its inception, the ASP Angels Walk has grown into a long-standing movement that champions inclusion and advances the vision of an Autism-OK Philippines. The movement is reinforced by SM's pursuit of becoming a truly inclusive Mall for All—accepting, accommodating, and appreciative of customers no matter what their needs may be.

As a continuing partner of ASP, SM Cares remains committed to building spaces and programs that support the autism community throughout the year. With sustained initiatives in inclusion, accessibility, and community engagement, SM continues to stand with individuals on the spectrum and their families—always working toward a future where no one is left behind.

Held at the SM Mall of Asia Arena in Pasay City and simultaneously in SM City Bacolod, SM City Baguio, SM City Butuan, SM Seaside City Cebu, SM City Davao, SM City Iloilo, SM City Lipa, SM City Lucena, SM City Olongapo Central, SM City Tuguegarao, and Virac Town Plaza, this year’s ASP Angels Walk continued to unite communities across the country in support of individuals on the autism spectrum and their families.

SM Supermalls Active Hub Marks First Anniversary with Nationwide Day of Movement

Communities come together across 24 malls for runs, pickleball, and free play on April 11

PASAY CITY, Philippines, April 2026 — SM Supermalls marked the first anniversary of SM Active Hub with a nationwide activation across its malls, transforming them into the largest playground in the country and the biggest shared space for movement in one synchronized day.

 

Play goes full throttle at SM City Clark as families dive into the energy of SM Active Hub with movement, fun, and connection in one space.

Launched a year ago, SM Active Hub set out to change how people experience malls. Not just as places to shop, but as spaces to move, connect, and live fully. This vision scaled across the entire network.

On April 11, SM Active Hub brought “One Day, Every Mall, One Movement” to life. From sunrise to sunset, malls nationwide hosted runs, rallies, and free-play sessions, turning SM into the largest playground in the country for one synchronized day. 

Main celebrations took place at SM Mall of Asia and SM North EDSA, anchoring a coordinated, high-energy experience across the country.

Energy spikes at SM City La Union as players bring the heat to beach volleyball, powering the momentum of SM Active Hub.

SM maximizes every space to build the largest playground in the country, where movement is shared and accessible. 

Across its malls, Filipinos engage in running, pickleball, ice hockey, figure skating, basketball, volleyball, biking, and football, drawing both seasoned athletes and first-time participants.

Momentum builds at SM Mall of Asia as runners take over the bay during the SM Active Hub anniversary weekend, turning every stride into a celebration of movement.

Running remains a core pillar. In 2026, SM activates 24 malls with dedicated running paths, supported by 45 running clubs and 55 running events. 

What used to be solo is now social. Partnerships continue to scale the platform, with Runrio leading the Philippine Marathon Majors, including the Manila leg and the 42-kilometer EDSA Marathon on Independence Day.

Pickleball and fitness racing expanded the ecosystem. SM Active Hub featured 12 permanent and 13 semi-permanent pickleball courts, accelerating one of the fastest-growing sports in the country. 

SM North EDSA hosted the Toby’s Pickleball Superseries, while SM Mall of Asia staged fitness racing events for both competitive and casual participants, with both activations happening on April 11 as part of the anniversary.

Future football stars take the spotlight at SM City Laoag as kids bring energy and skill to the game.

The platform now operates at a national scale, connecting thousands of participants, partner brands, and sports communities. This drove repeat participation, longer dwell time, and deeper engagement across malls.

The anniversary highlighted “Free Play, Full Fun,” opening activities to families, barkadas, and walk-in mallgoers with no barriers to entry. 

During Free Play Weekend on April 11 to 12, malls nationwide hosted pickleball, running, bowling, table tennis, Zumba, karatedo, chess, dance fitness, karate, biking, football, basketball, volleyball, and taekwondo, turning everyday mall visits into active, shared experiences.

SM Active Hub sustains the momentum beyond the anniversary, with sports activations continuing throughout the summer across all SM Supermalls. 

A full calendar of runs, pickleball sessions, fitness classes, community tournaments, the Groove Dance Showdown, and Summer Sports Clinic keeps the platform active and accessible, driving repeat visits and sustained engagement while positioning SM as the go-to destination for movement and play during the season.

SM Supermalls continues to evolve the modern third space, integrating retail, wellness, and social connection into one ecosystem. For Gen Z and Gen Alpha, participation is social, shareable, and community-driven.

“This is movement at scale,” said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. “We design spaces where communities gather, stay active, and experience life to the max.”

Free Play Weekend ran alongside the anniversary activities.

As part of its Here to Move campaign, SM Active Hub welcomed Canadian National Champion and PPA Tour athlete Mackonner Dy for a multi-mall tour from April 9 to 12, reinforcing its push to grow pickleball in the Philippines and expand access to international-level play.

SM Active Hub extended beyond the mall through the SM Malls Online app, its official digital companion. 

Users accessed event schedules, registered for activities, unlocked rewards, and stayed updated on runs, pickleball sessions, and fitness events across all SM malls. It centralized the experience, turning every visit into a connected, on-demand journey.

#HereToMove #SMActiveHub